Channel Strategy

Developing an integrated channel strategy is one of the biggest challenges facing companies today

The choices consumers make reach well beyond what to buy, to include where and how to buy.  The channel landscape has been redefined by digital technology and the growing ubiquity of mobile devices.  Channel strategies increasingly require an understanding of how consumers shop, what payment methods are used, the point-of-transaction interface required and managing the complexity of distribution processes. 

Ensuring that you know your potential customers’ preferences and the industry’s evolving channel structure is critical to every organization’s success and long term business strategy.

Customized Solutions

Whether your goal is to determine how channels are used, balance direct and indirect channels, assess the role of mobile usage and payments or develop your own payment acceptance strategy, we use both quantitative research and investigative techniques to help you achieve your goals.

  • What are the roles of alternative channels during the buying process?
  • What are the factors that influence consumers’ and buyers’ channel purchase choices?  
  • Do they prefer direct or indirect purchase? 
  • How can channels be managed to meet consumers’ and buyers’ preferences?
  • How willing are consumers to pay via mobile?
  • What is the best mobile strategy for your business / industry?  
  • What payment methods should you accept to ensure a positive customer experience?

Our goal is to help our clients succeed.  Please let us know how we can assist you.