Who We Are

A research firm you can trust to help your business succeed

Decisive Information Group (DIG) is an independent research company, established in 2002, and located in the heart of the Financial District in San Francisco, California. We work primarily with well-known, market leading clients across a variety of industries, with specializations in financial, payments, IT / technology and business service sectors.

Using a collaborative, hands-on team approach, working closely with our clients, our mission is to provide excellence in consumer and business research and to generate insights that translate into action. Senior level experts, with marketing and executive management backgrounds, manage all aspects of our work, providing our clients with the highest levels of quality research, consultation and training. Our promise is to bring our expertise and dedication to excellence to all of our projects and engagements regardless of the project’s size or scope.

Our guiding principles, focus, and dynamic team network, define our approach to working with our clients.